{"id":4160,"date":"2025-10-11T17:39:46","date_gmt":"2025-10-11T09:39:46","guid":{"rendered":"https:\/\/www.manluenpack.com\/?p=4160"},"modified":"2025-10-11T17:39:48","modified_gmt":"2025-10-11T09:39:48","slug":"boost-supermarket-deli-profits-with-party-trays-plastic","status":"publish","type":"post","link":"https:\/\/www.manluenpack.com\/fr\/news\/boost-supermarket-deli-profits-with-party-trays-plastic\/","title":{"rendered":"Augmenter les profits des supermarch\u00e9s et des charcuteries avec les plateaux en plastique pour les f\u00eates"},"content":{"rendered":"
\"Wl<\/figure><\/div>\n\n\n\n

Les supermarch\u00e9s et les \u00e9piceries fines se livrent une concurrence f\u00e9roce pour inciter les consommateurs \u00e0 renouveler leurs achats et \u00e0 augmenter le montant de leurs commandes. Un atout souvent n\u00e9glig\u00e9 ? Les bons plateaux, en particulier les options polyvalentes telles que les plateaux de f\u00eate en plastique et les plateaux \u00e0 sushi ronds en plastique jetables. Ces produits ne se contentent pas de contenir les aliments ; ils am\u00e9liorent la pr\u00e9sentation, r\u00e9pondent aux besoins de commodit\u00e9 des clients et ouvrent de nouvelles voies de revenus. Voici comment utiliser les plateaux pour transformer les visiteurs occasionnels en clients payants et augmenter votre chiffre d'affaires.<\/p>\n\n\n\n

\"Wl<\/figure><\/div>\n\n\n\n

1. Choisir des vari\u00e9t\u00e9s de plateaux qui correspondent aux styles de vie des clients<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Les clients ach\u00e8tent des plateaux en fonction de l'usage qu'ils en feront, que ce soit pour un d\u00eener en semaine, une f\u00eate d'anniversaire ou un \u00e9v\u00e9nement de restauration. En stockant le bon m\u00e9lange, vous \u00eates s\u00fbr de ne jamais rater une vente.<\/p>\n\n\n\n

1.1 Priorit\u00e9 aux plateaux de r\u00e9ception en plastique pour les rassemblements \u00e0 forte demande<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Les plateaux de r\u00e9ception en plastique ne sont pas n\u00e9gociables pour les supermarch\u00e9s et les \u00e9piceries fines : ils sont l\u00e9gers, abordables et suffisamment r\u00e9sistants pour \u00eatre transport\u00e9s. Associez-le \u00e0 des plateaux de r\u00e9ception et \u00e0 des plateaux pour aliments afin de cr\u00e9er des solutions de r\u00e9ception tout-en-un. Les clients les prendront \u00e0 c\u00f4t\u00e9 des produits de charcuterie ou des sushis pour gagner du temps. Pour plus d'attrait, pr\u00e9sentez des plateaux de r\u00e9ception en plastique avec couvercle pr\u00e8s de la caisse : les couvercles conservent la fra\u00eecheur des aliments, ce qui les rend parfaits pour les acheteurs de derni\u00e8re minute.<\/p>\n\n\n\n

1.2 Stocker des barquettes sp\u00e9cialis\u00e9es pour des produits alimentaires de niche<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Ne limitez pas les plateaux \u00e0 un usage g\u00e9n\u00e9rique - r\u00e9pondez \u00e0 des aliments sp\u00e9cifiques pour vous d\u00e9marquer :<\/p>\n\n\n\n

Plateau \u00e0 sushis, plateau de r\u00e9ception pour sushis et plateau de service pour sushis : Associez-les \u00e0 votre comptoir \u00e0 sushis et mettez en valeur le plateau bateau \u00e0 sushis pour un look haut de gamme. Ajoutez un plateau \u00e0 sushis pour les f\u00eates et des plateaux \u00e0 sushis pour les f\u00eates afin de r\u00e9pondre aux besoins des groupes (par exemple, pour les d\u00e9jeuners de bureau).<\/p>\n\n\n\n

Plateau \u00e0 boulettes : Les clients ach\u00e8teront le plateau pour \u00e9viter de prendre des plats \u00e0 emporter en d\u00e9sordre.<\/p>\n\n\n\n

Plateau \u00e0 fruits et plateau \u00e0 bonbons en plastique : Placez-les pr\u00e8s des rayons de fruits frais ou de bonbons ; ils sont parfaits pour les repas-partage ou les f\u00eates d'enfants.<\/p>\n\n\n\n

Plateau noir : Proposez cette option \u00e9l\u00e9gante pour les produits haut de gamme tels que les sandwichs gastronomiques ou la charcuterie - les couleurs sombres rendent les aliments plus app\u00e9tissants.<\/p>\n\n\n\n

\"Wl<\/figure><\/div>\n\n\n\n

2. Tirer parti des plateaux jetables pour la restauration et la commodit\u00e9<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Les plateaux jetables sont une mine d'or pour les supermarch\u00e9s et les charcuteries, car ils r\u00e9solvent deux probl\u00e8mes majeurs pour les clients : le nettoyage et le transport.<\/p>\n\n\n\n

2.1 Cibler les traiteurs avec des plateaux jetables pour la restauration<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Les traiteurs ont besoin d'options fiables et faciles \u00e0 vendre en vrac : stockez des plateaux de service en plastique jetables, des plateaux alimentaires jetables et des plateaux \u00e0 compartiments jetables avec couvercles pour attirer ce public. Faites-en la promotion \u00e0 c\u00f4t\u00e9 de votre menu de restauration (si vous en proposez un) ou \u00e9tablissez des partenariats avec des traiteurs locaux pour les commandes en gros. Pour les \u00e9v\u00e9nements plus importants, ajoutez de grands plateaux ronds - ils sont parfaits pour servir des amuse-gueules et ont un aspect impressionnant sur les tables.<\/p>\n\n\n\n

2.2 Proposer des plateaux de r\u00e9ception jetables aux acheteurs de derni\u00e8re minute<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Tout le monde ne planifie pas ses f\u00eates \u00e0 l'avance. Placez des plateaux de r\u00e9ception jetables et des plateaux de service ronds en plastique pr\u00e8s du comptoir de charcuterie : les clients qui prennent un poulet r\u00f4ti prendront un plateau pour le servir. Pour plus de commodit\u00e9, associez un plateau jetable \u00e0 un petit accompagnement (par exemple, une salade de chou) afin d'augmenter la valeur moyenne de la commande.<\/p>\n\n\n\n

\"Wl<\/figure><\/div>\n\n\n\n

3. Utiliser la fonctionnalit\u00e9 des plateaux pour am\u00e9liorer l'affichage et la convivialit\u00e9<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Les plateaux ne sont pas seulement destin\u00e9s aux clients : ce sont des outils qui rendent vos produits plus attrayants. Un plateau bien pr\u00e9sent\u00e9 peut transformer un \"peut-\u00eatre\" en \"achat\".<\/p>\n\n\n\n

3.1 Mettre en valeur les plateaux ronds pour un meilleur attrait visuel<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Les plateaux ronds et les plateaux de service ronds en plastique attirent l'attention : leur forme permet de ranger plus d'aliments et est plus nette sur les \u00e9tag\u00e8res. Utilisez de grands plateaux ronds pour mettre en valeur les plats caract\u00e9ristiques (par exemple, un plateau de viande et de fromage) pr\u00e8s de l'entr\u00e9e - ils attireront les clients. Pour une touche d'\u00e9l\u00e9gance, m\u00e9langez des plateaux en argent avec des plateaux en plastique ; le contraste donne un aspect sp\u00e9cial aux articles de qualit\u00e9 sup\u00e9rieure.<\/p>\n\n\n\n

3.2 Ajouter des \u00e9l\u00e9ments pratiques pour augmenter la valeur de l'entreprise<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Les clients aiment les plateaux qui travaillent plus fort. Stockez ces compl\u00e9ments fonctionnels :<\/p>\n\n\n\n

Machine \u00e0 laver les plateaux en plastique : Si vous proposez des plateaux en plastique r\u00e9utilisables, pr\u00e9sentez cette machine comme un outil permettant de r\u00e9aliser des \u00e9conomies (par exemple, \"Lavez et r\u00e9utilisez les plateaux - \u00e9conomisez de l'argent \u00e0 long terme !)<\/p>\n\n\n\n

Rouleaux de plateaux et plateaux roulants : Ils sont parfaits pour les clients qui ont besoin de transporter plusieurs plateaux (par exemple, les traiteurs ou les organisateurs de f\u00eates). Ajoutez \u00e9galement des plateaux roulants vierges - les entreprises locales peuvent les acheter pour les personnaliser avec des logos.<\/p>\n\n\n\n

Bac \u00e0 plantes : Surprenez vos clients avec cet article inter-cat\u00e9gories ! Placez le bac \u00e0 plantes pr\u00e8s des fournitures de jardinage ou des herbes fra\u00eeches - les clients peuvent l'utiliser pour faire pousser de petites plantes apr\u00e8s l'avoir utilis\u00e9 pour l'alimentation.<\/p>\n\n\n\n

\"Wl<\/figure><\/div>\n\n\n\n

4. Regrouper les plateaux avec des aliments pour augmenter les ventes<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Le moyen le plus simple d'augmenter les b\u00e9n\u00e9fices avec les barquettes est de les associer aux aliments que les clients ach\u00e8tent d\u00e9j\u00e0. Voici comment proc\u00e9der :<\/p>\n\n\n\n

Associez les plateaux de sushis \u00e0 votre s\u00e9lection de sushis : Proposez un \"Sushi Party Pack\" qui comprend des plateaux de sushis + 20 pi\u00e8ces de sushis.<\/p>\n\n\n\n

Regrouper les plateaux de service avec : un \"Deli Party Pack\" peut comprendre un plateau de service + une livre de jambon, de fromage et de pain.<\/p>\n\n\n\n

Faites la promotion de plateaux pour une f\u00eate avec des boissons : Pr\u00e9sentez des plateaux de f\u00eate en plastique pr\u00e8s des boissons gazeuses ou du vin - rappelez aux clients : \"Prenez un plateau pour transporter les boissons et la nourriture \u00e0 votre f\u00eate !\"<\/p>\n\n\n\n

\"Wl<\/figure><\/div>\n\n\n\n

5. Promouvoir les plateaux pour favoriser les achats d'impulsion<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Les plateaux sont souvent des achats impulsifs - utilisez la signalisation et l'emplacement pour inciter les clients \u00e0 acheter :<\/p>\n\n\n\n

Accrochez des affiches telles que \"Besoin d'un plateau pour votre f\u00eate ? Prenez des plateaux de f\u00eate en plastique ici !\" pr\u00e8s de la charcuterie ou de la boulangerie.<\/p>\n\n\n\n

Les clients les ach\u00e8teront pour r\u00e9chauffer et servir les aliments sans salir la vaisselle.<\/p>\n\n\n\n

Utilisez des plateaux roulants comme supports de pr\u00e9sentation : Empilez des plateaux de nourriture ou des plateaux de nourriture sur un plateau roulant pr\u00e8s du rayon des fruits et l\u00e9gumes - les clients peuvent facilement faire rouler leur s\u00e9lection de plateaux jusqu'\u00e0 leur chariot.<\/p>\n\n\n\n

\"Wl<\/figure><\/div>\n\n\n\n

Dernier conseil : Les plateaux \u00e0 sushi ronds en plastique jetables sont un produit phare.<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Votre plateau vedette devrait \u00eatre le plateau \u00e0 sushi rond en plastique jetable : il est polyvalent (il convient aux sushis, aux hors-d'\u0153uvre ou aux desserts), abordable et tr\u00e8s demand\u00e9. Mettez-le en \u00e9vidence pr\u00e8s du comptoir \u00e0 sushis avec une affiche : \"Ramenez vos sushis \u00e0 la maison avec style - plateau \u00e0 sushis rond en plastique jetable pour seulement $1.99 !\" Associez-le \u00e0 un plateau \u00e0 sushis et \u00e0 un plateau \u00e0 sushis pour donner aux clients le choix et observez l'augmentation des ventes.<\/p>\n\n\n\n

En stockant les bons plateaux - des plateaux de r\u00e9ception en plastique aux plateaux de r\u00e9ception pour sushis - et en les commercialisant comme des solutions pratiques permettant de gagner du temps, votre supermarch\u00e9 ou votre \u00e9picerie fine deviendra le lieu de pr\u00e9dilection pour les besoins des clients en mati\u00e8re de nourriture et de plateaux. Les plateaux ne sont pas de simples accessoires, ce sont des facteurs de rentabilit\u00e9. Commencez \u00e0 mettre en \u0153uvre ces strat\u00e9gies d\u00e8s aujourd'hui et vous verrez vos ventes augmenter !<\/p>\n\n\n\n

Cet article int\u00e8gre naturellement les 40 mots-cl\u00e9s, se concentre sur des strat\u00e9gies concr\u00e8tes pour stimuler les ventes dans les supermarch\u00e9s et les caf\u00e9s, et met en valeur votre produit phare (les plateaux \u00e0 sushi ronds en plastique jetables). Si vous souhaitez modifier le ton, ajouter des tendances r\u00e9gionales ou mettre l'accent sur des prix sp\u00e9cifiques, n'h\u00e9sitez pas \u00e0 nous en faire part. Nous pourrons encore l'affiner pour qu'il corresponde mieux \u00e0 votre public cible !<\/p>\n\n\n\n

Comment prendre contact<\/h3>\n\n\n\n

Num\u00e9ro de t\u00e9l\u00e9phone : +86-17328007523
Courriel : info@manluenpack.com<\/p>","protected":false},"excerpt":{"rendered":"

Les supermarch\u00e9s et les \u00e9piceries fines se livrent une concurrence f\u00e9roce pour inciter les consommateurs \u00e0 renouveler leurs achats et \u00e0 augmenter le montant de leurs commandes. Un atout souvent n\u00e9glig\u00e9 ? Les bons plateaux, en particulier les options polyvalentes telles que les plateaux de f\u00eate en plastique et les plateaux ronds jetables pour...<\/p>","protected":false},"author":1,"featured_media":4161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"spectra_custom_meta":{"rank_math_internal_links_processed":["1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1"],"classic-editor-remember":["block-editor"],"_wp_page_template":["default"],"rank_math_analytic_object_id":["8"],"rank_math_primary_category":["1"],"rank_math_seo_score":["69"],"rank_math_focus_keyword":["party trays 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and delis face fierce competition to drive repeat purchases and higher order values. One often-overlooked asset? The right trays\u2014especially versatile options like party trays plastic\u00a0and disposable plastic round sushi…","_links":{"self":[{"href":"https:\/\/www.manluenpack.com\/fr\/wp-json\/wp\/v2\/posts\/4160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.manluenpack.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.manluenpack.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.manluenpack.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.manluenpack.com\/fr\/wp-json\/wp\/v2\/comments?post=4160"}],"version-history":[{"count":0,"href":"https:\/\/www.manluenpack.com\/fr\/wp-json\/wp\/v2\/posts\/4160\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.manluenpack.com\/fr\/wp-json\/wp\/v2\/media\/4161"}],"wp:attachment":[{"href":"https:\/\/www.manluenpack.com\/fr\/wp-json\/wp\/v2\/media?parent=4160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.manluenpack.com\/fr\/wp-json\/wp\/v2\/categories?post=4160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.manluenpack.com\/fr\/wp-json\/wp\/v2\/tags?post=4160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}