{"id":4133,"date":"2025-10-09T15:53:56","date_gmt":"2025-10-09T07:53:56","guid":{"rendered":"https:\/\/www.manluenpack.com\/?p=4133"},"modified":"2025-10-09T15:53:58","modified_gmt":"2025-10-09T07:53:58","slug":"how-to-help-cafe-owners-boost-sales-guide-focused-on-cup-of-coffee-to-go","status":"publish","type":"post","link":"https:\/\/www.manluenpack.com\/fr\/news\/how-to-help-cafe-owners-boost-sales-guide-focused-on-cup-of-coffee-to-go\/","title":{"rendered":"Comment aider les propri\u00e9taires de caf\u00e9s \u00e0 augmenter leurs ventes : Un guide ax\u00e9 sur le caf\u00e9 \u00e0 emporter"},"content":{"rendered":"
\"25.10.8<\/figure><\/div>\n\n\n\n

G\u00e9rer un caf\u00e9, c'est rechercher en permanence des moyens d'attirer davantage de clients, d'encourager les visites r\u00e9p\u00e9t\u00e9es et d'accro\u00eetre les b\u00e9n\u00e9fices. Pourtant, un atout essentiel est souvent ignor\u00e9 : les bonnes solutions de gobelets. Dans le monde d'aujourd'hui, o\u00f9 tout va tr\u00e8s vite, la tasse de caf\u00e9 \u00e0 emporter est devenue un produit de base pour les clients, et l'exploiter efficacement peut transformer vos ventes. Ce guide pr\u00e9sente des strat\u00e9gies concr\u00e8tes pour aider les propri\u00e9taires de caf\u00e9s \u00e0 mieux vendre, en mettant l'accent sur les gobelets en papier jetables (notre produit phare) et sur la mani\u00e8re d'int\u00e9grer tous les types de besoins li\u00e9s aux gobelets, qu'il s'agisse de savoir ce qu'est un gobelet ou combien co\u00fbtent les gobelets.<\/p>\n\n\n\n

\"10oz<\/figure><\/div>\n\n\n\n

1. Comprendre les besoins des clients : Pourquoi les gobelets \"\u00e0 emporter\" sont indispensables<\/strong><\/strong><\/h2>\n\n\n\n

Les clients modernes privil\u00e9gient la commodit\u00e9, et les gobelets \u00e0 emporter avec couvercle, r\u00e9utilisables ou jetables, sont en t\u00eate de leur liste. Si les gobelets r\u00e9utilisables pour le caf\u00e9 \u00e0 emporter s\u00e9duisent les consommateurs soucieux de l'environnement, les gobelets en papier jetables durables restent le choix le plus pratique pour les caf\u00e9s \u00e0 forte fr\u00e9quentation. Voici ce que veulent vraiment les clients :<\/p>\n\n\n\n

Polyvalence : Une tasse pour boissons chaudes et froides convient aussi bien aux caf\u00e9s latte du matin qu'aux caf\u00e9s glac\u00e9s de l'apr\u00e8s-midi.<\/p>\n\n\n\n

Options de taille : Tasse longue pour les boissons hautes et grandes tasses avec couvercle (ou grande tasse \u00e0 caf\u00e9) pour les clients qui en veulent plus - ne refusez jamais une vente parce que vous n'avez pas la bonne taille.<\/p>\n\n\n\n

Fonctionnalit\u00e9 : Un fond de tasse solide permet d'\u00e9viter les d\u00e9versements, et une forme de tasse bien pens\u00e9e (vous pouvez vous demander \"quelle est la forme d'une tasse que les clients aiment ?\"), comme un design conique ou cylindrique, permet d'assurer la pr\u00e9hension et l'esth\u00e9tique.<\/p>\n\n\n\n

Clart\u00e9 : Les clients se demandent souvent \u00e0 quoi ressemble un gobelet pour une utilisation nomade - ils s'attendent \u00e0 quelque chose d'\u00e9l\u00e9gant, de facile \u00e0 tenir et dont la marque rappelle celle de votre caf\u00e9.<\/p>\n\n\n\n

Commodit\u00e9 au quotidien : La plupart des consommateurs ne veulent pas transporter partout des gobelets r\u00e9utilisables avec couvercle. En proposant des options jetables pour les caf\u00e9s \u00e0 emporter, vous vous assurez de ne pas perdre de ventes \u00e0 cause de l'inconv\u00e9nient.<\/p>\n\n\n\n

\"10oz<\/figure><\/div>\n\n\n\n

2. Stocker les bonnes tasses : \u00c9quilibrer la demande et le profit<\/strong><\/strong><\/h2>\n\n\n\n

Pour maximiser les ventes, vous devez offrir les types de gobelets que les clients d\u00e9sirent, sans d\u00e9penser trop. Voici comment g\u00e9rer votre stock de gobelets :<\/p>\n\n\n\n

Produit principal : Les gobelets en papier jetables : Ils sont abordables (nous r\u00e9pondrons \u00e0 la question \"combien co\u00fbtent les gobelets\" ensuite !), l\u00e9gers et parfaits pour servir des boissons de toutes sortes. Associez-les \u00e0 des accessoires populaires tels que les gobelets k cups de chocolat chaud sans sucre ou les gobelets k cups de chocolat chaud sans sucre - pr\u00e9parez le chocolat chaud, versez-le dans un gobelet jetable et vendez-le comme une friandise rapide \u00e0 emporter.<\/p>\n\n\n\n

Options compl\u00e9mentaires : Gardez un petit stock de gobelets chauds r\u00e9utilisables et de gobelets r\u00e9utilisables pour le caf\u00e9 pour les clients qui le demandent. Vendez-les \u00e0 un prix major\u00e9 pour augmenter vos profits tout en r\u00e9pondant aux besoins des acheteurs respectueux de l'environnement.<\/p>\n\n\n\n

Connaissez vos stocks : Demandez combien de gobelets il y a dans une poign\u00e9e (c'est-\u00e0-dire combien de gobelets il y a dans un paquet) pour commander en gros et r\u00e9duire les co\u00fbts. Comprenez \u00e9galement le nombre de types de gobelets dont vous avez besoin : ne surstockez pas les options de niche, mais assurez-vous de couvrir les besoins de base tels que les gobelets de petite taille, de taille moyenne, les gobelets longs et les grands gobelets avec couvercle.<\/p>\n\n\n\n

Transparence des co\u00fbts : Lorsque les propri\u00e9taires de caf\u00e9s demandent \"combien co\u00fbtent les gobelets ?\", les gobelets en papier jetables sont gagnants : leur co\u00fbt unitaire est faible, ce qui vous permet de conserver plus de b\u00e9n\u00e9fices sur chaque tasse de caf\u00e9 vendue.<\/p>\n\n\n\n

\"10oz<\/figure><\/div>\n\n\n\n

3. Associer les gobelets \u00e0 des produits tr\u00e8s demand\u00e9s : Stimulez les ventes crois\u00e9es<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Les tasses ne sont pas de simples contenants, ce sont des outils de vente. Associez une tasse de caf\u00e9 \u00e0 des produits que les clients aiment d\u00e9j\u00e0 pour augmenter la valeur des commandes :<\/p>\n\n\n\n

Combin\u00e9s K-Cup : Si vous utilisez une machine qui r\u00e9pond \u00e0 la question \"quelles cafeti\u00e8res utilisent des gobelets K\", proposez une offre group\u00e9e \"tasse de caf\u00e9 \u00e0 emporter + chocolat chaud sans sucre en gobelets K\". Les clients obtiennent ainsi une boisson \u00e0 d\u00e9guster sur-le-champ et une recharge pour plus tard.<\/p>\n\n\n\n

Vente en fonction de la forme : Formez votre personnel \u00e0 dire : \"Voulez-vous votre caf\u00e9 dans notre tasse cylindrique tr\u00e8s appr\u00e9ci\u00e9e ? Elle est plus facile \u00e0 tenir pendant vos trajets !\" ou \"Nos formes de tasses \u00e0 caf\u00e9, comme 'Tapered Tall', sont parfaites pour les boissons glac\u00e9es\".<\/p>\n\n\n\n

Ajouts impulsifs : Lorsqu'un client commande une tasse de caf\u00e9 \u00e0 emporter, sugg\u00e9rez-lui de passer \u00e0 une grande tasse avec couvercle pour seulement $1 de plus. C'est id\u00e9al pour partager ou siroter lentement !\"<\/p>\n\n\n\n

\"10oz<\/figure><\/div>\n\n\n\n

4. Instaurer la confiance gr\u00e2ce \u00e0 la qualit\u00e9 et \u00e0 l'\u00e9ducation<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Les clients fid\u00e9lisent les caf\u00e9s qui se sentent \"bien inform\u00e9s\". Utilisez des faits li\u00e9s aux gobelets pour renforcer votre cr\u00e9dibilit\u00e9 :<\/p>\n\n\n\n

R\u00e9pondez aux questions de base : Soyez pr\u00eat \u00e0 expliquer \"qu'est-ce qu'un gobelet\" au-del\u00e0 de sa fonction (\"C'est un moyen de d\u00e9guster votre boisson pr\u00e9f\u00e9r\u00e9e o\u00f9 que vous alliez !\") et \"que signifie le gobelet\" pour votre marque (\"Nos gobelets sont con\u00e7us pour garder votre caf\u00e9 chaud et vos mains en s\u00e9curit\u00e9\").<\/p>\n\n\n\n

Partager l'histoire : Des anecdotes comme \"Quand les tasses ont-elles \u00e9t\u00e9 invent\u00e9es ? (les civilisations anciennes utilisaient des tasses en terre cuite !) ou \"qui a invent\u00e9 la tasse ?\" (il n'y a pas d'inventeur unique, les tasses ont \u00e9volu\u00e9 au fil du temps) donnent \u00e0 votre caf\u00e9 un caract\u00e8re accessible.<\/p>\n\n\n\n

Mettez en avant la qualit\u00e9 : Insistez sur le fait que vos gobelets en papier jetables ne sont pas seulement bon march\u00e9 - ils sont suffisamment \u00e9pais pour retenir la chaleur des gobelets r\u00e9utilisables et s'adaptent \u00e0 n'importe quel gobelet pour les boissons chaudes et froides.<\/p>\n\n\n\n

\"10oz<\/figure><\/div>\n\n\n\n

5. Transformer les gobelets en d\u00e9fense de la marque<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Une tasse de caf\u00e9 m\u00e9morable \u00e0 emporter peut transformer un client ponctuel en un habitu\u00e9 (et un promoteur !):<\/p>\n\n\n\n

Des gobelets marqu\u00e9s : Imprimez votre logo sur des gobelets jetables - lorsque les clients se prom\u00e8nent avec votre gobelet \u00e0 la main, c'est de la publicit\u00e9 gratuite.<\/p>\n\n\n\n

Se d\u00e9marquer par la forme : Exp\u00e9rimentez des formes de tasses \u00e0 caf\u00e9 telles que \"CurveGrip\" ou \"SlimTall\" - les clients se souviendront de votre caf\u00e9 comme de celui qui a la \"tasse cool\".<\/p>\n\n\n\n

R\u00e9soudre les probl\u00e8mes : R\u00e9pondez aux plaintes les plus courantes, comme \"Le fond de nos gobelets est renforc\u00e9 pour que vous ne vous br\u00fbliez pas les mains !\" ou \"Nos grands gobelets avec couvercle ont des joints \u00e9tanches - parfaits pour les navetteurs\".<\/p>\n\n\n\n

\"10oz<\/figure><\/div>\n\n\n\n

6. Dernier conseil : Rester simple<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

En fin de compte, les clients veulent de la facilit\u00e9. Proposez des caf\u00e9s \u00e0 emporter dans des gobelets en papier jetables qui r\u00e9pondent \u00e0 tous les crit\u00e8res : abordables, fonctionnels et conformes \u00e0 la marque. Associez-les \u00e0 des gobelets de chocolat chaud sans sucre, stockez des gobelets longs et des grands gobelets avec couvercles, et formez le personnel \u00e0 demander : \"Voulez-vous cette tasse pour des boissons chaudes et froides \u00e0 consommer plus tard ?\" De petites mesures comme celles-ci permettent de r\u00e9aliser des ventes importantes.<\/p>\n\n\n\n

\"10oz<\/figure><\/div>\n\n\n\n

Conclusion<\/strong><\/strong><\/h2>\n\n\n\n

Pour les propri\u00e9taires de caf\u00e9s, une tasse de caf\u00e9 \u00e0 emporter n'est pas seulement un produit, c'est aussi un moyen d'augmenter les ventes. En privil\u00e9giant les gobelets en papier jetables (l'option la plus rentable et la plus conviviale), en comprenant les types de gobelets souhait\u00e9s par votre public et en associant les gobelets \u00e0 des produits tr\u00e8s demand\u00e9s comme le chocolat chaud k cup sans sucre, vous pouvez augmenter vos b\u00e9n\u00e9fices et fid\u00e9liser votre client\u00e8le. N'oubliez pas : chaque gobelet raconte une histoire - assurez-vous que la v\u00f4tre est celle de la commodit\u00e9, de la qualit\u00e9 et de la valeur.<\/p>\n\n\n\n

Comment prendre contact<\/h3>\n\n\n\n

Num\u00e9ro de t\u00e9l\u00e9phone : +86-17328007523
Courriel : info@manluenpack.com<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

G\u00e9rer un caf\u00e9 signifie rechercher en permanence des moyens d'attirer davantage de clients, d'encourager les visites r\u00e9p\u00e9t\u00e9es et d'accro\u00eetre les b\u00e9n\u00e9fices. Pourtant, un atout essentiel est souvent ignor\u00e9 : les bonnes solutions de gobelets. Particuli\u00e8rement dans le contexte actuel...<\/p>","protected":false},"author":1,"featured_media":4134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"spectra_custom_meta":{"rank_math_internal_links_processed":["1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1"],"classic-editor-remember":["block-editor"],"_wp_page_template":["default"],"rank_math_analytic_object_id":["8"],"rank_math_primary_category":["1"],"rank_math_seo_score":["68"],"rank_math_focus_keyword":["cup of coffee to 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