{"id":4093,"date":"2025-09-29T16:31:40","date_gmt":"2025-09-29T08:31:40","guid":{"rendered":"https:\/\/www.manluenpack.com\/?p=4093"},"modified":"2025-09-29T16:31:42","modified_gmt":"2025-09-29T08:31:42","slug":"boost-supermarket-sales-profit-with-eco-friendly-take-out-containers-a-complete-guide","status":"publish","type":"post","link":"https:\/\/www.manluenpack.com\/fr\/news\/boost-supermarket-sales-profit-with-eco-friendly-take-out-containers-a-complete-guide\/","title":{"rendered":"Augmenter les ventes et les profits des supermarch\u00e9s avec des conteneurs \u00e0 emporter \u00e9cologiques : Un guide complet"},"content":{"rendered":"
\"Wl<\/figure><\/div>\n\n\n\n

Dans le march\u00e9 actuel ax\u00e9 sur la consommation, les supermarch\u00e9s se livrent une concurrence f\u00e9roce pour attirer les clients et les inciter \u00e0 renouveler leurs achats. Une strat\u00e9gie souvent n\u00e9glig\u00e9e pour stimuler les ventes et la fid\u00e9lit\u00e9 ? Investir dans le bon emballage, en particulier dans des contenants \u00e0 emporter \u00e9cologiques et des solutions \u00e0 coquilles polyvalentes. Ce guide explique comment les supermarch\u00e9s peuvent tirer parti de l'emballage pour augmenter leur chiffre d'affaires, en mettant l'accent sur les bo\u00eetes alimentaires jetables et sur tous les types d'emballage dont vos clients ont besoin.<\/p>\n\n\n\n

\"Wl<\/figure><\/div>\n\n\n\n

1. Comprendre la demande des consommateurs : Pourquoi les emballages \u00e0 emporter et les emballages \u00e0 coquille \u00e9cologiques stimulent les ventes<\/strong><\/strong><\/h2>\n\n\n\n

Avant d'entrer dans le vif du sujet, r\u00e9pondons \u00e0 la question suivante : qu'est-ce qu'un conteneur \u00e0 claire-voie ? Une barquette est une solution d'emballage \u00e0 charni\u00e8re et \u00e0 couvercle rabattable con\u00e7ue pour prot\u00e9ger, pr\u00e9senter et conserver les produits, qu'il s'agisse de produits frais ou de plats pr\u00e9par\u00e9s. Les consommateurs d'aujourd'hui accordent la priorit\u00e9 \u00e0 la durabilit\u00e9 et<\/em>\u00a0Les emballages \u00e0 emporter \u00e9cologiques, les emballages \u00e0 coquilles biod\u00e9gradables et les emballages \u00e0 coquilles compostables sont les produits les plus vendus.<\/p>\n\n\n\n

Les acheteurs \u00e9vitent les d\u00e9chets \u00e0 usage unique : 73% des consommateurs choisissent des marques dont l'emballage est durable. Le stockage de contenants compostables pour les repas \u00e0 emporter, de contenants compostables et d'emballages r\u00e9utilisables attirera donc les acheteurs soucieux de l'environnement.<\/p>\n\n\n\n

La polyvalence l'emporte : L'emballage en coquille (ou emballage en coquille) convient \u00e0 chaque section - utilisez les emballages en coquille pour fraises et les emballages en coquille pour fruits et l\u00e9gumes frais, les emballages en coquille pour produits alimentaires (ou coquilles pour produits alimentaires) pour les produits de charcuterie, et les emballages en coquille pour plats cuisin\u00e9s pour les repas pr\u00eats \u00e0 \u00eatre consomm\u00e9s.<\/p>\n\n\n\n

Faites confiance \u00e0 la clart\u00e9 : Les emballages en plastique \u00e0 coque (y compris les coques en plastique et les conteneurs \u00e0 coque en plastique) et les barquettes \u00e0 coque permettent aux acheteurs de voir la qualit\u00e9 du produit, tandis que les emballages \u00e0 coque en papier et les bo\u00eetes \u00e0 coque en carton attirent ceux qui recherchent des solutions de rechange recyclables.<\/p>\n\n\n\n

\"Wl<\/figure><\/div>\n\n\n\n

2. Choisir le bon assortiment de produits : De la coque de fraise \u00e0 l'emballage personnalis\u00e9 en coque<\/strong><\/strong><\/h2>\n\n\n\n

Pour maximiser les ventes, les supermarch\u00e9s doivent disposer d'une gamme vari\u00e9e de conteneurs \u00e0 claire-voie r\u00e9pondant \u00e0 tous les besoins des clients. Voici comment faire votre choix :<\/p>\n\n\n\n

2.1 Priorit\u00e9 aux options ax\u00e9es sur la fra\u00eecheur<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Emballage en coquille pour les fruits et l\u00e9gumes : Indispensable pour les baies, le raisin et les l\u00e9gumes coup\u00e9s, la coque pour fraises est un best-seller, car elle emp\u00eache les meurtrissures et prolonge la dur\u00e9e de conservation. Optez pour des emballages ventil\u00e9s afin de conserver la fra\u00eecheur des produits plus longtemps.<\/p>\n\n\n\n

Plateau \u00e0 claire-voie : Id\u00e9al pour les fruits, les fromages ou les noix pr\u00e9portionn\u00e9s. Les consommateurs adorent les produits \u00e0 emporter, alors placez-les pr\u00e8s des caisses pour les achats impulsifs.<\/p>\n\n\n\n

2.2 R\u00e9pondre aux besoins des services de restauration et des plats \u00e0 emporter<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Emballages alimentaires en coquille : Stockez des conteneurs alimentaires en plusieurs tailles (petits pour les accompagnements, grands pour les entr\u00e9es) pour servir les rayons charcuterie, plats chauds et sushis.<\/p>\n\n\n\n

Contenants \u00e0 emporter \u00e9cologiques : Associez des r\u00e9cipients \u00e0 coquille compostables \u00e0 des r\u00e9cipients compostables pour les plats \u00e0 emporter. Les clients des caf\u00e9s et les personnes qui pr\u00e9parent leurs repas choisiront ces r\u00e9cipients plut\u00f4t que d'autres solutions non durables.<\/p>\n\n\n\n

2.3 Offrir des choix durables et personnalisables<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Emballages biod\u00e9gradables : Mettez-les en \u00e9vidence \u00e0 proximit\u00e9 des rayons bio : les acheteurs pr\u00eats \u00e0 payer plus cher pour des produits bio investiront \u00e9galement dans des options biod\u00e9gradables.<\/p>\n\n\n\n

Emballages personnalis\u00e9s : \u00c9tablissez des partenariats avec des fournisseurs pour cr\u00e9er des emballages ou des bo\u00eetes \u00e0 clapet de marque (par exemple, avec le logo de votre supermarch\u00e9) afin de fid\u00e9liser la client\u00e8le \u00e0 la marque.<\/p>\n\n\n\n

Contenant r\u00e9utilisable en forme de coquille : Les clients les r\u00e9utiliseront pour les restes ou le stockage, ce qui les incitera \u00e0 renouveler leurs achats.<\/p>\n\n\n\n

\"Wl<\/figure><\/div>\n\n\n\n

3. Optimiser l'affichage : Comment mettre en valeur un produit \u00e0 base de coquille de palourde et augmenter sa visibilit\u00e9<\/strong><\/strong><\/h2>\n\n\n\n

M\u00eame le meilleur emballage ne se vendra pas s'il est cach\u00e9. Suivez ces conseils pour faire ressortir votre emballage :<\/p>\n\n\n\n

3.1 R\u00e9soudre le probl\u00e8me \"Stand-Up<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Les acheteurs ont du mal \u00e0 supporter un emballage mou - apprenez donc \u00e0 votre \u00e9quipe \u00e0 tenir debout un produit \u00e0 base de coquille de palourde :<\/p>\n\n\n\n

Pour barquette ou coque de fraise : Utilisez des s\u00e9parateurs d'\u00e9tag\u00e8res pour maintenir les contenants en position verticale, de mani\u00e8re \u00e0 ce que les \u00e9tiquettes et les produits soient visibles.<\/p>\n\n\n\n

Pour les contenants \u00e0 emporter en forme de coquille : Empilez-les dans des bacs inclin\u00e9s, ce qui permet aux clients d'en saisir un sans renverser la pile.<\/p>\n\n\n\n

3.2 Groupe par cas d'utilisation<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Cr\u00e9er une \"zone d'emballage durable\" avec des r\u00e9cipients \u00e0 emporter \u00e9cologiques, des r\u00e9cipients \u00e0 coquille compostables et des emballages \u00e0 coquille biod\u00e9gradables, et mettre en place une signalisation expliquant leurs avantages.<\/p>\n\n\n\n

Placez les emballages alimentaires en coquille pr\u00e8s des rayons charcuterie et plats chauds, et les emballages de produits frais en coquille pr\u00e8s des fruits et l\u00e9gumes frais - les clients les prendront lorsqu'ils ach\u00e8teront les produits qu'ils doivent stocker.<\/p>\n\n\n\n

3.3 Mettre en valeur les options de vente en gros<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Faites la promotion de la vente en gros d'emballages et de contenants en coquille (par exemple, \"10 paquets de contenants compostables pour les repas \u00e0 emporter - \u00e9conomisez 20% !\"). Les familles et les petites entreprises ach\u00e8teront en gros, ce qui augmentera la valeur moyenne de vos commandes.<\/p>\n\n\n\n

\"Wl<\/figure><\/div>\n\n\n\n

4. S'associer \u00e0 des fabricants d'emballages \u00e0 coquilles fiables<\/strong><\/strong><\/h2>\n\n\n\n

Pour que les rayons restent bien achaland\u00e9s et que les clients soient satisfaits, il convient de s'associer \u00e0 des fabricants d'emballages en coquille de confiance qui proposent.. :<\/p>\n\n\n\n

Qualit\u00e9 constante : Veillez \u00e0 ce que les emballages en plastique, les emballages en papier et les bo\u00eetes en carton soient durables (pas de couvercles fissur\u00e9s ni de plateaux fragiles).<\/p>\n\n\n\n

R\u00e9approvisionnement rapide : Choisissez des fabricants capables de r\u00e9approvisionner rapidement les bennes \u00e0 claire-voie. Les ruptures de stock sont synonymes de pertes de chiffre d'affaires.<\/p>\n\n\n\n

Des prix comp\u00e9titifs : Les partenariats de vente en gros (pour la vente en gros d'emballages en coquille ou de conteneurs en coquille) vous permettent d'offrir des prix bas aux consommateurs tout en conservant des marges b\u00e9n\u00e9ficiaires.<\/p>\n\n\n\n

Tout d'abord, confirmez que vous savez ce qu'est un emballage en coquille et ce qu'est une coquille - cela vous aidera \u00e0 communiquer clairement vos besoins aux fabricants (par exemple, \"Nous avons besoin d'un emballage en coquille ventil\u00e9 pour les baies\").<\/p>\n\n\n\n

\"Wl<\/figure><\/div>\n\n\n\n

5. R\u00e9pondre aux points de douleur des acheteurs : Comment ouvrir un emballage \u00e0 clapet et plus encore<\/strong><\/h2>\n\n\n\n

Les acheteurs \u00e9vitent les conteneurs \u00e0 clapet s'ils sont difficiles \u00e0 utiliser - r\u00e9solvez ces probl\u00e8mes pour augmenter les ventes :<\/p>\n\n\n\n

5.1 Faciliter l'ouverture<\/strong><\/strong><\/h2>\n\n\n\n

Ajoutez des instructions simples \u00e0 proximit\u00e9 des pr\u00e9sentoirs : \"Comment ouvrir l'emballage : Pincez la languette et tirez doucement - pas besoin de ciseaux !\"<\/p>\n\n\n\n

Choisissez un emballage en plastique avec des languettes faciles \u00e0 ouvrir (\u00e9vitez les emballages en plastique rigides qui n\u00e9cessitent des outils).<\/p>\n\n\n\n

5.2 Souligner l'aspect pratique<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Pour les contenants r\u00e9utilisables : Apposez une \u00e9tiquette \"Passe au lave-vaisselle\" ou \"Passe au micro-ondes\" - les acheteurs recherchent la commodit\u00e9.<\/p>\n\n\n\n

Pour les r\u00e9cipients \u00e0 emporter : Privil\u00e9giez les mod\u00e8les \u00e9tanches, parfaits pour les soupes, les sauces ou les salades.<\/p>\n\n\n\n

\"Wl<\/figure><\/div>\n\n\n\n

6. \u00c9duquer les acheteurs : Transformer les acheteurs occasionnels en clients fid\u00e8les<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Utilisez la signalisation, les m\u00e9dias sociaux et les d\u00e9monstrations en magasin pour informer les acheteurs sur vos conteneurs \u00e0 coquille :<\/p>\n\n\n\n

Expliquer la durabilit\u00e9 : \"Notre emballage biod\u00e9gradable se d\u00e9compose naturellement, ce qui permet de r\u00e9duire les d\u00e9chets dans les d\u00e9charges !<\/p>\n\n\n\n

Partagez vos conseils d'utilisation : \"Utilisez une coquille r\u00e9utilisable pour les restes, ou une coquille \u00e0 la fraise pour ranger les petits jouets - polyvalent et \u00e9cologique !<\/p>\n\n\n\n

Comparez les options : \"Vous h\u00e9sitez entre l'emballage plastique et l'emballage papier ? Le plastique convient mieux aux aliments humides ; le papier convient aux en-cas secs !<\/p>\n\n\n\n

Dernier conseil : Suivre les ventes et ajuster votre strat\u00e9gie<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Surveillez les emballages \u00e0 bocaux qui se vendent le mieux (par exemple, les bocaux \u00e0 fraises sont-ils les plus vendus en \u00e9t\u00e9 ?) et adaptez votre stock en cons\u00e9quence. Utilisez les commentaires des clients pour affiner votre s\u00e9lection - si les clients demandent des emballages en coquille plus personnalis\u00e9s, \u00e9tablissez un partenariat avec les fabricants pour les ajouter.<\/p>\n\n\n\n

En se concentrant sur les contenants \u00e0 emporter \u00e9cologiques, en conservant une gamme vari\u00e9e d'emballages \u00e0 coquilles et en optimisant les pr\u00e9sentoirs, votre supermarch\u00e9 attirera plus de clients, augmentera ses ventes et ses profits, tout en r\u00e9pondant \u00e0 la demande actuelle en mati\u00e8re de durabilit\u00e9 et de commodit\u00e9.<\/p>\n\n\n\n

\"Wl<\/figure><\/div>\n\n\n\n

Comment prendre contact<\/h3>\n\n\n\n

Num\u00e9ro de t\u00e9l\u00e9phone : +86-17328007523
Courriel : info@manluenpack.com<\/p>","protected":false},"excerpt":{"rendered":"

Dans le march\u00e9 actuel, ax\u00e9 sur la consommation, les supermarch\u00e9s se livrent une concurrence f\u00e9roce pour attirer les clients et les inciter \u00e0 renouveler leurs achats. Une strat\u00e9gie souvent n\u00e9glig\u00e9e pour stimuler les ventes et la fid\u00e9lit\u00e9 ? Investir dans les bons emballages, en particulier les emballages \u00e9cologiques...<\/p>","protected":false},"author":1,"featured_media":4094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"spectra_custom_meta":{"rank_math_internal_links_processed":["1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1"],"classic-editor-remember":["block-editor"],"_wp_page_template":["default"],"rank_math_analytic_object_id":["8"],"rank_math_primary_category":["1"],"rank_math_seo_score":["71"],"rank_math_focus_keyword":["eco 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